Director of Marketing
Tom James Company is the world’s largest manufacturer and distributor of custom clothing. From a single store in 1966, we have grown to over $500 million in annual sales volume. We offer the highest quality, custom-made garments available in the marketplace with the convenience of hand delivering to our customers’ homes or offices. But while our product and service is clothing, our business is direct sales. We develop Sales Professionals capable of achieving extravagant results while delivering unparalleled service to our customers.
Our motto is, “We build people, and people build the business.” This focus underpins our culture and approach to growing our sales force and it is the fundamental reason we have grown not only in sales, but we have also averaged 14.7% stock growth since the inception of our stock program in 1978. We have acquired some of the most respected brand names in our business sector, including Oxxford (handmade suits made in Chicago, IL) and Holland & Sherry (the world’s finest purveyor of cloth, est. in 1836 and the fabric of English royalty).
Our #1 focus as a company is to grow our sales to $1 billion over the next 5 years. Among other initiatives, this growth journey includes significant investment and focus on developing our women’s custom clothing line, which will effectively double our customer base.
To that end, we are hiring an enterprising, entrepreneurial, hard-working Marketing Director to support our growing sales force with the tools, resources, programs and brand awareness needed for them to drive our company forward.
The Director of Marketing will report to the Vice President of Retail Development and oversee all aspects of brand awareness for our company.
This will be a sales-driven role. Interested applicants should understand that Tom James is a direct selling company. We are especially interested in candidates with experience marketing within a sales-focused company, i.e. direct sales or a company with a large sales force. Experience with luxury products/services is also a plus.
We don’t advertise or engage in traditional marketing as it is our growing sales force that drives us forward. This creates unique challenges in terms of consistent messaging, brand representation, and scalability that this position will be centrally involved in addressing. Thus, the Marketing Director will be heavily involved in building programs and resources that channel a consistent, scalable representation of who we are and what we do for our customers through the sales force.
More so than marketing positions at more traditionally structured companies, the right individual for Tom James will have a desire to serve, to network and collaborate with our sales people, and to teach and train. They will be passionate about translating their vision through an increasing number of sales professionals each year. They will be accustomed to measuring the effectiveness of their ideas and efforts through objective sales impact.
The following is a more specific, detailed list of job duties/responsibilities that will be entailed in this position:
Support our sales force in the acquisition of new customers via the development of lead nurturing/lead development methodologies;
Work with Sales Development to create email + social media cadence (both through corporate platforms and via individual sales professional platforms);
Develop and maintain our content strategy;
Manage our website messaging, design/layout and especially lead generation strategies;
Manage our search/keyword strategy and investments;
Manage our sales prospecting tools/platforms—select, test, negotiate/contract, etc. (part of lead development);
Implement customer acquisition programs—partnerships, events, affiliate relationships, etc.;
Drive customer awareness of new products/services;
Create and manage customer acquisition and appreciation programs;
Manage and lead employees and/or contractors to accomplish departmental goals
There will be additional opportunities and areas of focus for this position, but in general our expectation is that this individual comes to Tom James with a high level of ownership for: 1) Sales Growth, 2) New Customer Development and 3) Empowerment of the Sales Force. These 3 end-in-mind objectives will significantly inform the ongoing creativity and solution-seeking involved in this role.
Qualifications and Requirements
8 - 10 years of broad Marketing experience including digital/social as well as traditional marketing experience
College degree preferred
Strong executive presence with senior leaders and abilities to influence at all levels within an organization
Collaboration mindset, with the ability to quickly form relationships with senior-level partners
Approach challenges with curiosity and open-mindedness; offer new ideas or solutions
Ability to handle sensitive and confidential information discretely and professionally
Familiarity with luxury products/services
Familiarity with change management principles and approaches
Ability to lead through ambiguity in a fast-paced environment
Compensation and Benefits
The compensation for this position will include a salary plus a lucrative, performance-based bonus plan. A stock/employee ownership plan will also be included in the overall pay package. Our comprehensive employment package includes health, dental, 401(k), profit sharing, PTO and other benefits. This is a full-time, salaried position.
Qualified applicants can apply at tomjamescareers.com . Additional information about Tom James—particularly related to the Sales Professional role this position will serve and work with—is available at our Careers site, and via Instagram (@tomjamescareers) and Glassdoor.